Hubei Tea Group Co., Ltd., a cornerstone of Hubei’s tea industry and one of the first enterprises authorized under the "CHUTIANHAOTEA" brand, was invited to participate in ITB Berlin 2026 as part of the Hubei cultural and tourism delegation. Following its successful European debut in 2025, this return to the international stage marks a crucial step in the Group’s global brand expansion.
Tradition Meets Technology: The CHUTIANHAOTEA Booth Draws a Crowd
At the exhibition, the Hubei Tea Group booth attracted a steady stream of visitors drawn by the delicate aroma of fresh tea. The display featured a seamless blend of heritage and modern innovation. Staff in elegant attire performed classical tea ceremonies, while simultaneously operating intelligent AI tea-making machines to serve international business visitors.
The AI tea maker became a "tech highlight," praised for its precision in controlling temperature and infusion color. Visitors were able to experience the convenience of modern brewing while savoring the mellow richness of "Chuan" brand Green Brick Tea and the crisp sweetness of "Hankou Tea Factory" red and green teas. Many attendees captured the performances on camera, immersing themselves in the profound heritage of Hubei tea culture.
Deep Integration of Tea, Culture, and Tourism
This participation leverages the Group’s strengths across the entire supply chain to help develop the European inbound tourism market. Throughout the exhibition, the Group will engage in the "Nihao! China" 2026 Germany Inbound Tourism Program and various Intangible Cultural Heritage showcases. By integrating the "CHUTIANHAOTEA" brand with Hubei’s broader tourism image, the fragrance of Hubei tea serves as a vital symbol for "Hubei, Home of Harmony."
Looking ahead, Hubei Tea Group Co., Ltd. will continue to elevate the "CHUTIANHAOTEA" brand, innovating overseas marketing models to promote Hubei as a world-renown.
