When the east wind blows, thousands of rivers converge into the sea. The 8th China International Import Expo (CIIE) was held in Shanghai from November 5 to 10.
As the world's first national-level exhibition themed on import, CIIE is a pioneering initiative in the history of international trade. This session attracted the participation of 155 countries, regions and international organizations, with 4,108 overseas enterprises exhibiting. The exhibition area exceeded 430,000 square meters, and both the exhibition area and the total number of enterprises reached an all-time high.
Between Halls 7 and 8 of the National Exhibition and Convention Center, a "Gateway to Jingchu" slowly opened — this is the Hubei Exhibition Area themed "Hubei as a Fulcrum, Linking the World Intelligently". Here, Hubei Tea Group Co., Ltd. made a wonderful appearance with many of its famous and high-quality tea products, bringing a Jingchu tea culture experience on the tip of the tongue to Chinese and foreign guests.
Walking into the Hubei Exhibition Area, the aroma of hot dry noodles collided with the Tai Chi performance of humanoid robots, where traditional intangible cultural heritage and modern technology intertwined. In this space full of Jingchu charm, the booth of Hubei Tea Group Co., Ltd. was particularly eye-catching.
At this CIIE, the group brought three core categories of ChuTianHao Tea: green tea, black tea and dark tea. These products not only feature superior quality but also carry the profound tea culture heritage of Hubei.
1.Time-Honored Brands with New Vitality: Modern Interpretation of Jingchu Tea Culture
In the product matrix of Hubei Tea Group Co., Ltd., time-honored brands shine brightly. The group owns 1 China Time-honored Brand "Chuan" and 5 Hubei Time-honored Brands including "Hubei Hankou Tea Factory Co., Ltd", "Yihong Tea Industry Co., Ltd", "Huochetou", "Paifang" and "Juxingshun".The "Chuan" brand green brick tea serves as a bridge of national friendship and has maintained a leading position in both production and sales for many years. Notably, the "Chuan" brand two-in-one green brick tea has witnessed the beautiful story of China-Mongolia friendship symbolized by "sheep coming and tea going", highlighting the important role of tea as an envoy of cultural exchange.The "Paifang" brand black brick tea was selected as the exhibition tea sample for 2025 by the China National Tea Museum, reflecting the special status of Hubei Tea Group Co., Ltd.'s ChuTianHao Tea products in the inheritance of tea culture.
2.Innovative Products: Perfect Integration of Tea Culture and Jingchu Elements
While inheriting traditional craftsmanship, Hubei Tea Group Co., Ltd. also dares to innovate. At this CIIE, they brought a series of innovative products that impressed the audience.The innovative "Chuan" brand health food products (with national health food certification) and flavored green (rice) brick tea products meet modern people's dual needs for health and taste. The AI tea brewing machine realizes one-click standardized tea brewing, presenting Congou Tea effect and giving each infusion a layered taste.With the theme "Hubei as a Fulcrum, Linking the World Intelligently", the group is empowering the thousand-year-old tea industry with AI as the "fulcrum" and connecting ChuTianHao Tea to the world with intelligent technology as the "chain".
Several on-site products fully displayed Jingchu characteristics. The "Hubei Hankou Tea Factory Co., Ltd" brand Xilankapu series combines Xilankapu brocade art with the tea-making techniques of Enshi Yulu and Lichuan Hong, showing strong local cultural characteristics.The "Hubei Hankou Tea Factory Co., Ltd" brand Mantingfang product features flying yellow crane patterns on the packaging, like a flowing picture of the Yangtze River city style. The "Hubei Hankou Tea Factory Co., Ltd" brand jasime green tea is deeply loved by on-site guests for its rich floral fragrance and elegant design.The blockbuster new products launched earlier this year and sold out immediately — Yisi Guyun green brick tea and Yisi Hongyun black brick tea also made their debut. The Yangloudong ancient street and bluestone roads on the packaging remind people of the touching stories of the Wanli Tea Road. These innovative products launched in recent years integrate the essence of Jingchu culture, endowing each product with a unique mark and bringing a refreshing experience to consumers.
3.From Hubei to the World: ChuTianHao Tea from Hubei Fragrance Spreads Thousands of Miles
Hubei Tea Group Co., Ltd. has built several refined and primary processing factories and raw material bases in key tea-producing areas such as Enshi, Yichang and Xianning, with more than 200,000 mu of self-built and co-built tea garden bases, laying a solid foundation for the production of high-quality tea.Hubei Tea Group Co., Ltd. actively expands the international market, not only selling products to key markets such as Central Asia, Europe and the Americas, but also promoting the export of tea brands and tea culture. In 2025, Hubei Tea Group Co., Ltd. fully participated in the "ChuTianHao Tea from Hubei Overseas Tour" activity, conducting special promotions in Hong Kong, Germany and France to spread the business card of ChuTianHao Tea.
Hubei Tea Group Co., Ltd. has built several refined and primary processing factories and raw material bases in key tea-producing areas such as Enshi, Yichang and Xianning, with more than 200,000 mu of self-built and co-built tea garden bases, laying a solid foundation for the production of high-quality tea.Hubei Tea Group Co., Ltd. actively expands the international market, not only selling products to key markets such as Central Asia, Europe and the Americas, but also promoting the export of tea brands and tea culture. In 2025, Hubei Tea Group Co., Ltd. fully participated in the "ChuTianHao Tea from Hubei Overseas Tour" activity, conducting special promotions in Hong Kong, Germany and France to spread the business card of ChuTianHao Tea.
At this CIIE, Hubei Tea Group Co., Ltd. allowed Chinese and foreign guests to personally experience the unique charm of Hubei tea through interactive tasting. On-site audiences can not only taste a variety of award-winning ChuTianHao Tea products from Hubei but also learn about various fancy ways to drink tea and unlock multiple possibilities of tea culture.
Tea, originating in China and popular around the world, is not only a healthy beverage shared globally but also a "Chinese business card" carrying history and culture. As an important birthplace of Chinese tea culture, Hubei has profound historical and cultural heritage and rich tea industry resources.Hubei Tea Group Co., Ltd. 's appearance at CIIE again demonstrates the excellent quality of its ChuTianHao Tea series products and the extensive and profound Hubei tea culture. CIIE is the estuary where the world economy connects to the Chinese economy and an important bridge linking China to the world. Through the international platform of CIIE, Hubei Tea Group Co., Ltd. 's ChuTianHao Tea series products will march towards the world with a more confident attitude.
The 8th CIIE will last until November 10. During this period, tea lovers, tea merchants and tea drinkers are welcome to visit the "Hubei as a Fulcrum" exhibition area in the corridor between Halls 7 and 8 of the National Exhibition and Convention Center, taste ChuTianHao Tea from Hubei on site, experience the unique charm of Hubei tea culture, and discuss the future of the industry.
